Very low “from £49” adverts
Ask whether this is only the initial call-out fee or a realistic total for the job, including VAT, labour, travel and parts.
What is the “£49 locksmith” scam?
Some advertisers use a low starting price, such as £39, £49 or £59, to secure a booking, then add substantially higher charges after arrival. This is sometimes described as a bait-and-switch approach. A low advertised price alone does not prove a business is dishonest, but you should always establish what is included and what might cost extra.
Be especially careful of advertisements that do not explain what the headline price covers and businesses unwilling to give a clear breakdown of charges.
Six warning signs to watch for
No clear local business identity
Ask for the trading name and actual business address. A local-looking telephone number does not necessarily mean a local locksmith is answering.
Vague answers about price
A locksmith may need to see a fault before final pricing, but they should explain likely costs, labour rates and any circumstances that change the quote.
Immediate pressure to drill
Many doors can be opened without damage. Drilling can sometimes be necessary, but ask why non-destructive entry is unsuitable first.
Unverifiable approval claims
If a business claims to be approved, accredited or vetted, confirm that status independently with the organisation concerned. A logo on an advert is not proof by itself.
Pressure to agree or pay
Be cautious if you are rushed into accepting extra work, told prices only after work is completed or pressured into a payment you don't understand.
Questions to ask before you book
Your quick locksmith checklist
- What is your business name, and where are you based?
- Are you carrying out the work yourself, or sending a subcontractor?
- What is the total estimated cost, including VAT and any call-out fee?
- What labour rate and parts charges could apply?
- Is there an extra charge for evenings, weekends or emergencies?
- Will you discuss and get agreement to any extra charges before doing the work?
- Can I have a written quote or clear confirmation by text or email?
Already been overcharged?
Keep the advertisement, screenshots, messages, invoice, business name and payment evidence. If you believe pricing was misleading, consider seeking guidance from Citizens Advice consumer support and reporting the matter to the relevant consumer protection authorities.
How we will identify verified businesses
We are developing our own independent listing review process. A future Verified mark will only appear where a business has completed the checks we specify, and we will explain what those checks cover. Until then, our historical directory entries remain unverified. The absence of a mark does not imply that a locksmith is untrustworthy.